As well as in-depth visual learning, this course contains audio and video narratives, quizzes and practice exams to provide the best learning experience possible. View the video below or click on the screenshots to see a larger version.
As well as being an ISMM certified ‘Award’ and worth 3 credits, this module is also a pre-requisite for two larger Level 3 qualifications - the Level 3 Certificate and Level 3 Diploma.
You should take this course if you want to learn about factors which are influences on buyer behavior and you want to understand the buyer decision making process.
Knowledge of buyer behavior enables the sales person to identify appropriate methods of contact and present appropriate solutions depending on who is involved in the sales decision.
At the end of this module you should have gained an understanding of the buyer decision-making processes and their impact on the sales cycle, as well as how this will help you respond to the buyer at each stage of the decision-making process.
To achieve the ISMM Level 3 Diploma, learners must complete each of the mandatory units (U201, U301, U302 and U303), giving a total of 17 credits, plus any of the optional units giving a minimum of another 20 credits, to a total of at least 37 credits.
Our course is accredited by ISMM and students will be awarded the ISMM U303 Award for "Understanding Influences on Buyer Behavior" at no extra cost!