ISMM Level 3 U305 - Understanding Sales & Marketing in Organizations eLearning - Syllabus - $169.00

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  • Accredited by ISMM

  • Total QCF credits available: 4

  • 32 hours of course material

  • Practice exams

  • 24/7 tutor support

  • Instant 6 months access - start today!

At the end of the course you will have been shown the various organizational structures and their impact on the roles of those within sales and marketing.

Students will also have a good understanding of the possible conflicts that may arise from this, and also the importance of collaboration between these two departments

As well as in-depth visual learning content, this media-rich online course contains audio and video narratives, interactions, quizzes and practice exams.

 

Full Details of our ISMM Level 3 U305 Course:

Successful completion of the course results will give you the U305 Award in Understanding Sales & Marketing in Organizations. The course includes a multiple-choice test to check your knowledge and understanding.

Browse the contents of this e-learning course by clicking on a module title below that you would like to know more about. Why not try a free trial module of our course before you buy!

  • Module 1: Understanding Organizational Structures & Roles

    • In this section, you will learn about different business orientations and the organizational structures of a sales and a marketing oriented organization.

      We will look at a range of business orientations, and differentiate between various organizational structures.

      You will learn about the impact of organizational structure and business orientation on the relationship between sales and marketing roles.

       

      1.1 Explain a range of business orientations
      1.2 Differentiate between various organizational structures
      1.3 Explain the impact of organizational structure and business orientation on the relationship between sales and marketing roles

  • Module 2: Understand the Roles of Sales & Marketing Personnel

    • In this lesson you will learn to differentiate between the various roles of the sales and marketing personnel and their responsibilities and how these roles affect the organization strategy and approach.

      We will look at the roles of sales personnel, and marketing personnel.

       

      2.1 Explain the roles of sales personnel
      2.2 Explain the roles of marketing personnel

  • Module 3: Understand the Importance of Collaboration

    • In this section you will explore the importance of having a sales and marketing department collaborating with each other in order to achieve one common goal that is the success and prosperity of the organization.

      We will examine the factors that can cause conflict between sales and marketing departments, and the consequences to the organization of sales and marketing departments not working collaboratively.

       

      3.1 Explain the factors that can cause conflict between sales and marketing departments
      3.2 Explain the consequences to the organization of sales and marketing departments not working collaboratively
      3.3 Explain the ways in which sales and marketing departments can support each other
      3.4 Explain the benefits of sales and marketing departments working collaboratively

      The course includes a multiple-choice test to check your knowledge and understanding.

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