How to Market the Selected EA Approach to Senior Managers image

How to Market the Selected EA Approach to Senior Managers

How to Market the Selected EA Approach to Senior Managers

Published: 2016-05-30

In this white paper, our very own TOGAF expert Roger Evernden will discuss; how to market a selected enterprise architecture approach to senior managers and executives in an organization.

"A problem that I frequently come across is when the EA team feel that they don’t have any direct connections with senior managers and executives. This can be a real issue.

The EA team need sponsorship and direction from senior levels. And it is executive leaders who ultimately make investments and resource decisions that affect EA initiatives. So on both counts, the EA team could benefit enormously if they can communicate better (or in some cases, communicate at all) with these decision makers.

TOGAF® doesn’t have a lot to say about this, but it is skill that is crucial to the success of an EA team.”

Download to read the rest of this white paper today to learn how to market your EA approach to senior managers and executives!

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